Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

Tim Burton directs this fantasy adventure based on the bestselling book by Ransom Riggs. When Jacob Portman (Asa Butterfield)'s grandfather dies, he leaves him clues to a mysterious place called Miss Peregrine's Home for Peculiar Children. As Jacob determines to discover the story behind this strange establishment and the unusual Miss Peregrine (Eva Green), he finds that the peculiar children in question are so-called because they have extraordinary powers and it is his destiny to protect them from an evil force intent on destroying them. The all-star cast includes Judi Dench, Samuel L. Jackson, Chris O'Dowd and Rupert Everett.

Sean Connery returns as Secret Service agent James Bond in the second of the series, once again saving the world from the terrorist threats of the SPECTRE organisation. Bond is sent to Istanbul to steal a Russian coding machine, but comes up against two fearsome opponents also interested in the device: East German spy Rosa Klebb (Lotte Lenya), who hides a deadly switchblade in her shoe; and Red Grant (Robert Shaw), an assassin posing as a fellow British agent.

Secret Service agent James Bond (Sean Connery) is sent to Jamaica to investigate the murder of one of his colleagues. It transpires that the island is being used as a base for the terrorist organisation SPECTRE, who, under the guidance of the despotic Dr No (Joseph Wiseman), have developed technology to divert rockets launched from Cape Canaveral. The first big-screen outing for 007 features original Bond Girl Ursula Andress emerging from the ocean in memorably revealing swimwear.

Will Canon directs this paranormal horror starring Maria Bello and Frank Grillo. The film follows Detective Lewis (Grillo), a Louisiana police officer, as he is tasked with investigating a multiple murder case at a secluded house in the countryside. With only one survivor left to tell the tale, Detective Lewis and police psychologist Dr. Elizabeth Klein (Bello) try their best to uncover what went on at the house...

Four-volume collection featuring Marvel Comics superheroes. In 'X-Men Origins - Wolverine' (2009) Hugh Jackman reprises his role as clawed mutant Wolverine, formerly James Logan, in this blockbuster action prequel. The film, set over the years leading up to the events of the 2003 'X-Men' movie, follows the young Logan from the first awakenings of his mutant powers in childhood up to his amnesiac rebirth as Wolverine, and recounts his tumultuous relationship with his ferocious half-brother, Victor Creed, aka Sabretooth (Liev Schreiber), and the events that lead him to sign up to the ominous Weapon X programme. In 'Daredevil' (2003), Ben Affleck stars as Matt Murdock who, after being blinded by a spillage of toxic waste when he was a boy, develops his other senses to an incredible degree, allowing him to navigate the city with pinpoint accuracy. Now he works by day as a lawyer, and by night he becomes the Daredevil when he uses his supersenses to continue his fight against underworld supervillain Kingpin (Michael Clarke Duncan). In 'Elektra' (2005) Jennifer Garner plays Elektra Natchios, a hired assassin who is reunited with her old martial arts master, Stick (Terence Stamp). When she is given an assignment to kill Mark Miller (Goran Visnjic) and his daughter, Abby (Kristin Prout), her conscience gets the better of her and she decides to protect them instead, provoking the wrath of martial arts syndicate 'The Hand'. Finally, in 'Fantastic 4: Rise of the Silver Surfer' (2007), the sequel to the 2005 adaptation of the comic book, Sue Storm, aka The Invisible Girl (Jessica Alba), and Reed Richards, aka Mr. Fantastic (Ioan Gruffudd), prepare for their upcoming, superhero-studded wedding celebration. But Reed is preoccupied by reports of a bizarre, comet-like object hurtling toward the Earth with tremendous force. When the object hits the island of Manhattan, destroying much of the city in its wake, its identity becomes resoundingly clear: 'it' is actually a psychotic villain known as The Silver Surfer (voice of Laurence Fishburne) who aims to destroy the Earth. Sue and Reed decide to summon Ben Grimm, aka The Thing (Michael Chiklis), and Johnny Storm, aka The Human Torch (Chris Evans), to take on the Surfer - and end up battling not only him, but an obnoxious army general (Andre Braugher) and the cantankerous Victor Von Doom (Julian MacMahon), who has broken out of the icy prison that held him captive at the end of the first movie.

Jonathan Sobol directs this comedy crime thriller starring Kurt Russell, Matt Dillon and Jay Baruchel. Crunch Calhoun (Russell) believed he was destined for greatness but, having now reached middle age, finds himself struggling to scrape a living as a motorcycle stuntman. Tired of risking his life for a few hundred dollars a time, Crunch is drawn towards his criminal past and contacts his estranged brother Nicky (Dillon) to see if he is interested in arranging a lucrative heist. Crunch has his eyes on a grand prize, a highly valuable Gutenberg Bible, and assembles a team to take on the daunting challenge of seizing it from its high security location. Will Calhoun achieve immortality at last?

Hood drama follows single dad trying to retrieve abducted son. Former gang-banging single dad O2 (Tyrese Gibson) is suddenly plunged into a do-or-die situation; trying to go straight for his son, Junior's sake, this recently paroled ex-con is forced to go back outside the law after his son is kidnapped in a carjacking. The resulting chase and shootout have left Junior in the hands of Meat (The Game), the vicious leader of the Outlaw Syndicate. O2's shady cousin Lucky (Larenz Tate) tries to mediate, but is torn between criminal and family loyalties. The only person willing to help O2 get his son back is wily street-smart hustler Coco (Meagan Good), whose path fatefully crossed O2's just moments before the kidnapping. When Lucky gets word to O2 that Meat expects $100,000 for Junior's freedom, O2 and Coco seize the opportunity to pit rival elements of the South Los Angeles underworld against each other. 'It's either all or nothing,' realizes O2. With the clock ticking down, the heat between O2 and Coco rises as they become a lawbreaking couple, on a tear through a range of Los Angeles neighborhoods. Can they outwit the underworld and save Junior and themselves?

'All Because of a Horse' is the story of a young woman veterinary surgeon and her adventures after moving to North Yorkshire to practice her profession. Her clients include a local zoo, racing stables and private animal owners. There is a great variety of work and personalities she has to deal with.

Complete third series of the popular telefantasy about the trials and tribulations of the thinly clad busty warrior princess, Xena (Lucy Lawless) and her equally comely sidekick, Gabrielle (Renee O'Connor). Episodes are: 'The Furies', 'Been There, Done That', 'The Dirty Half Dozen', 'The Deliverer', 'Gabrielle's Hope', 'The Debt (Part 1)', 'The Debt (Part 2)', 'The King of Assassins', 'Warrior...Priestess...Tramp', 'The Quill is Mightier', 'Maternal Instincts', 'The Bitter Suite', 'One Against an Army', 'Forgiven', 'King Con', 'When in Rome...', 'Forget Me Not', 'Fins, Femmes and Gems', 'Tsunami', 'Vanishing Act', 'Sacrifice (Part 1)' and 'Sacrifice (Part 2)'.

The New Beacon Bible Commentary is an engaging, indispensable reference tool to aid individuals in every walk of life in the study and meditation of God's Word. Written from the Wesleyan theological perspective, it offers insight and perceptive scholarship to help you unlock the deeper truths of Scripture and garner an awareness of the history, culture, and context attributed to each book of study. Readable, relevant, and academically thorough, it offers scholars, pastors, and laity a new standard for understanding and interpreting the Bible in the 21st century.Each volume features: Completely New Scholarship from notable experts in the Wesleyan traditionConvenient Introductory Material for each book of the Bible including information on authorship, date, history, audience, sociological/cultural issues, purpose, literary features, theological themes, hermeneutical issues, and moreClear Verse-by-verse Explanations, which offer a contemporary, Wesleyan-based understanding derived from the passage's original languageComprehensive Annotation divided into three sections, which cover background elements behind the text; verse-by-verse details and meanings found in the text; and significance, relevance, intertextuality, and application from the textHelpful Sidebars, which provide deeper insight into theological issues, word meanings, archeological connections, historical relevance, cultural customs, and moreExpanded Bibliography for further study of historical elements, additional interpretations, and theological themes

Today, with thousands of TV hours to fill, there's room on television for virtually every product, service, and personality--and no one understands that better than producers Marta Tracy and Terence Noonan. Their one-of-a-kind handbook shows you how to make your dreams of on-screen success come true--whether that dream is to appear on reality television, to showcase your catering skills on "The Martha Stewart Show," to promote your flower shop on a local morning show, or to launch a thousand different TV-centered personal or professional goals. "Starring You!" outlines everything you need to market your business, product, point of view, or yourself, including: How to write the perfect pitch How to build and maintain relationships with producers How to become a regular guest . . . or even the host of your own show

English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities. English for Cabin Crew is a comprehensive course designed to: Improve fluency and pronunciation Build key vocabulary and expressions Develop listening skills Ideal for group teaching, one-to-one or self-study. English for Cabin Crew follows the real-time working practices of flight attendants in routine and non-routine situations. From pre-flight briefings to disembarkation it looks at the specific language used in all on-board situations, giving cabin crew the confidence to use correct and appropriate English at every stage of their job.

English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities.

Secret Service agent James Bond (Sean Connery) is sent to Jamaica to investigate the murder of one of his colleagues. It transpires that the island is being used as a base for the terrorist organisation SPECTRE, who, under the guidance of the despotic Dr No (Joseph Wiseman), have developed technology to divert rockets launched from Cape Canaveral. The first big-screen outing for 007 features original Bond Girl Ursula Andress emerging from the ocean in memorably revealing swimwear.

This collection of essays examines the methodological problems confronting economists in the face of two major developments in the second half of the twentieth century. The first is the vast increase in the number and variety of writings on the methodology or 'philosophy' of economics, especially from those intensively specialising in methodology. This has led to the virtual breakdown in communication between methodologists and mainstream economists, with methodology becoming increasingly isolated from mainstream economics. The second major development has been what Benjamin Ward first called 'the formalist revolution' which he, not unjustifiably, described as 'more important than the Keynesian Revolution'. Professor Hutchison attempts to contribute to serious methodological analysis of this 'revolution' and, at the same time, suggests how communication between mainstream economists and methodologists might be improved.

The challenge to manage the allocation of water efficiently and equably will become a dominant theme of the new millennium. At a time when the cost of obtaining fresh water is rising throughout the globe, Terence Lee analyses the means for establishing and operating effective water markets. He proposes the application of economic instruments and the transfer of water management administration to the private sector as a means to guarantee acceptable water quality in the future in both developed and developing countries. This treatment of water as an economic commodity implies a change in the traditional role of governments in water management. The themes explored in this book will be of interest to environmental and resource economists as well as practitioners and policymakers.

As NightWatch, Terence Dickinson’s classic stargazing guide, neared its 40th anniversary, Dickinson worked with a small group of trusted colleagues to give this groundbreaking reference an overhaul that will take it deep into the 21st century. Longtime astronomy writer and sky observer Ken Hewitt-White led the editorial team. A central aspect to this new edition is the subtle improvements to the unique seasonal star charts that present a 360-degree simulation of the night sky on one page and identify the stars and constellations on the facing page. Yet it is Dickinson’s clear, jargon-free language that will continue to inspire hundreds of thousands of people around the world to take up recreational astronomy. Much has happened in this popular hobby since the previous revisions in 2006. In response, the text has been substantially revised and updated throughout all 13 chapters. Moreover, the book has been completely redesigned and most of its many photographs have been replaced. A noted feature is the variety of superb astrophotos of star clusters, nebulas, galaxies and other celestial phenomena taken by accomplished amateur astronomers. Lavishly illustrated sections on the Moon and planets will inspire novice observers of the solar system. To accommodate the extensive revisions, NightWatch has grown from 192 pages to 208 pages. With the release of the Fifth Edition, we are also launching a new website, NightWatchBook.com, that will offer links to additional resources and will be regularly updated with information on new celestial events and equipment. Since the First Edition of NightWatch was released in 1983, the most significant transformations in amateur astronomy have been in optics and technology. For all the latest on gadgets and gear, renowned astrophotographer Alan Dyer, Dickinson’s coauthor of The Backyard Astronomer’s Guide, has contributed an entirely new chapter on basic digital astrophotography. Dyer has also modernized a key portion of an enlarged chapter on stargazing equipment, creating a welcoming place in NightWatch for today’s computerized telescopes. Stargazing enthusiasts of all levels of experience will discover much of value in an enduring reference conceived by one of the most respected names in amateur astronomy. This must-have Fifth Edition includes: a comprehensive, all-season guide to the night sky; constellation charts covering both northern- and southernhemisphere skies, making NightWatch a truly global resource; 20 carefully upgraded deep-sky charts revealing the locations and essential details about hundreds of naked-eye, binocular and telescopic objects; tips on choosing binoculars and telescopes and taking astrophotos; highlights of major features on the Moon to guide the budding lunar explorer; lists of solar and lunar eclipses, planet locations and the best lunar and planetary conjunctions to 2035; a range of resources for further study.

Millions of people have transformed their lives by working the Twelve Steps of Alcoholics Anonymous. Their success has come from their ability to truly understand these principles and to apply them in their daily lives. Yet for many embarking on the road to recovery, the Steps can seem vague, even confusing.

This practical, no-nonsense guide takes the mystery out of the Twelve Steps, presenting a straightforward explanation of what each step means, as well as examples of how it translates to real life. Written by a certified alcoholism and drug abuse counselor with more than twenty years of experience, it offers a wealth of wisdom, knowledge, and genuine support for anyone in recovery.

Understanding the Twelve Steps features:

Clear, easy-to-understand interpretation of the Twelve Steps -- the vital building blocks of recovery
Checklists that summarize the tasks and objectives of each step
The Twelve Promises -- the positive changes you can expect in your life if you follow the Twelve Steps
What happens at Twelve Step meetings and why it is important to have a sponsor
The experiences, strength, and hope of other recovering people

Tim Burton directs this fantasy adventure based on the bestselling book by Ransom Riggs. When Jacob Portman (Asa Butterfield)'s grandfather dies, he leaves him clues to a mysterious place called Miss Peregrine's Home for Peculiar Children. As Jacob determines to discover the story behind this strange establishment and the unusual Miss Peregrine (Eva Green), he finds that the peculiar children in question are so-called because they have extraordinary powers and it is his destiny to protect them from an evil force intent on destroying them. The all-star cast includes Judi Dench, Samuel L. Jackson, Chris O'Dowd and Rupert Everett.

Examining some of the most critical issues in Malaysian politics today, including human rights, law and democracy, gender and Islam, this book explores the contours of the contemporary landscape of Malaysian politics, focusing especially on politics among the majority ethnic Malay community.

In particular, the book explains why changes in patterns of political mobilization and the rhetoric of the dominant parties - particularly the PAS and UMNO - have been so limited, despite the overt and growing dissatisfaction shown by Malaysians with the state of their political system and the ability of these parties to represent their interests. It considers the recent history of events and discourses within Malaysian society, and UMNO and PAS, and goes on to analyze why important transitions have occurred in society yet political parties have not adapted themselves to these changes and remained reticent about instituting meaningful reforms involving these matters.

This book explores and interrogates a diverse variety of popular and culturally relevant American science fiction films made in the first two decades of the new millennium It offers a ground-breaking investigation of the impactful role of genre cinema in the modern era The book interrogates some of the defining critical debates of the era via an in-depth analysis of a range of important films It places one of the most popular and culturally resonant American film genres broadly within its rich social, historical, industrial, and political context, Brings together an international team of authors Offering new insights and perspectives on the cinematic science fiction genre, this volume will appeal primarily to scholars and students of film, television, culture and media studies, as well as anyone interested in science fiction and speculative film